What Things Cost in 1948:
Gasoline: 26 cents/gal
Bread: 14 cents/loaf
Milk: 86 cents/gal
Postage Stamp: 3 cents
Stock Market: 177
Average Annual Salary: $3,600
Minimum Wage: 40 cents per hour
1948 Ford Station Wagon
September 1948 - KTLA Channel 5 Programs - Los Angeles
(Courtesy Gilbert Ortiz)
1948 Admiral Model 9A111 -- 7 inch screen -- Bakelite Case
1948 GE Model 805 -- 10 inch screen -- Bakelite Case -- Called the
"Locomotive" for its sweeping back style (not evident in this view).
- Television production begins to rev-up. By July of 1948, estimates are
that 350,000 TV sets are in operation in the USA. 3/4 of these are in the
eastern network cities, and half are around New York City.
- 27 Stations in 18 different cities are in full operation.
- Only one in ten Americans has seen a television set up to this point.
- About two dozen different TV set models are on sale, ranging from Pilot's
3" set at $100, to DuMont's 20" set at $2,495 ($28,000 in today's
- A TV station costs $1,000,000 to construct and place into operation. 73
new permits have been issued in the United States.
- Gillette pays $100,000 ($1.1 Million today) for the right to televise the
Louis-Walcott return boxing match.
- Television rights for baseball games in New York city cost $700,000 ($7.7M).
- Longest TV network is from Boston to Richmond.
- Average of 3.47 persons watch each night per set in a household.
- Of the 42 hours of TV available for viewing per week, the average set is
operating for 17 hours.
- 68% of the viewers remember the names of the programs' sponsors.
[Pre-1935] [1935-1941] [World
[return to 1946-1949]
1948 Admiral Television
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